(E-BOOK) Purposive Communication in English

This textbook on Purposive Communication is designed to address the learning needs of local and international students in the Philippines in today's digital age. It  upholds the tenets of  Education in a Multilingual World advocated by the United Nations Educational, Scientific and Cultural Organization  (UNESCO) and it follows the principles of Outcomes-Based Education (OBE) espoused by the Commission on Higher Education (CHED). As such, the themes promote cultural and linguistic diversity while the lessons include challenging tasks that enhance students' critical thinking, listening, speaking, reading, writing, and viewing skills.

This  textbook also  recognizes that English has  spread across the  globe and  that it  has  become a  lingua franca which many speakers in the  country and  around the  world use for  specific aims in varying contexts. Effective communication in English entails the strategic use of multimodal resources including visual and electronic devices. It also requires the ability to choose the appropriate language register for an intended audience. Therefore, this textbook offers the following chapters that contextualize the learning of tertiary level students in a multilingual setting which require keen language awareness and intercultural competence. By engaging with the texts and  activities in these chapters, learners may  be  more equipped to  achieve their academic and  professional goals.

  • Communicating Effectively in  a Multicultural World
  • Understanding Communication in  the Digital Age
  • Exploring Tools  for  Local and Global Communication
  • Communicating Strategically for Various Purposes
  • Developing Materials for  the Workplace
  • Designing Tools for  Academic  Papers
Cecilia Suarez, Marianne Rachel G. Perfecto, Maria Luz Elena N. Canilao, Devi Benedicte I. Paez
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